Illuminascent
Illuminascent is an online resource that supports evidence-based childbirth education. It is designed to help parents feel confident in making informed decisions when it comes to pregnancy and birth. Illuminascent’s presence is predominantly online and they were looking for a design system that could seamlessly work across several applications.
The client understood who their target audience was and was looking for a brand system that supported their vision.
The name ‘Illuminascent’ had meaning in itself so I wanted to incorporate it into the branding. After going through several pages of ideation and scribbles, I landed on the final logo. It felt like the perfect fit that brought the idea of enlightenment and childbirth together.
The colour palette is a mix of vibrant and muted colours that were chosen with the intention of incorporating nature and earthy tones into the brand.
Process
Creating a brand behind the idea of Illuminascent brought the company to life through social media and their online platform. Their strong brand design allows them to continue to build their business and become a trusted resource for parents.
